UK Dealers
Turn browsers into buyers. Risk-free.
Roda-ai matches pre-qualified UK car buyers to your stock — and delivers a Super-Lead ready to close. Every buyer comes with confirmed needs, budget, vehicle preferences and purchase intent. Your sales team gets the insight they need to act — before the first conversation.
£0
Cost per lead
and no monthly fees
*Vs. traditional leads.
The problem with traditional leads
Buyers start researching weeks before dealers ever speak to them.
By the time a traditional lead reaches your sales team, the buyer may have already compared dozens of cars, changed their shortlist — or bought elsewhere.
Source: Autodatasolutions, Deloitte Automotive Study
The Super-Lead
What a Roda-ai Super-Lead delivers
Deep buyer insight, matched to your stock and ready for your sales team to act on.
What the Super-Lead contains
✓
Confirmed budget and financing readiness
✓
Make & model prioritised by AI matching
✓
Research phase completed, choice locked in
✓
Location, household profile and top priorities
✓
Buyer is waiting for your call — converts in days, not weeks
What your sales team already knows
✓
Other cars in their shortlist
✓
Where they live — and which stock fits
✓
Current car and trade-in opportunity
✓
Top priorities and deal-breakers
✓
The insight to sell faster
Inside a Super-Lead
New Super-Lead
Everything your sales team needs to understand the buyer before the first conversation.
New Super-Lead
Ready to Buy
Buyer profile
J. Whitfield
Current car
2019 Ford Focus
Purchase timeline
Within 2 weeks
Buyer & vehicle intelligence
Top priorities
Boot space · Safety
Buyer insight
It’s important to be able to place two child seats in the back row and a big stroller in the boot.
Contact buyer →
The commercial model
You pay when a car sells. Not before.
Pay-for-success
You pay only when a sale is completed — agreed upfront, no surprises.
No retainers
No setup fees. No subscriptions. No cost per lead.
Shorter sales cycles
Buyers arrive ready. Less qualifying, more selling.
Protect your margin
A better vehicle match means fewer discounts needed to close the sale.
The AI Scorecard
This is what your customer already saw.
Roda-ai scores candidate vehicles on ownership cost, safety and value retention — so your sales team starts the conversation with the same information the buyer has already seen.
Swipe the table sideways to compare →
How It Works
Four steps from browser to your forecourt.
01
Buyer defines needs
Budget, household, priorities and must-haves — captured in minutes.
02
AI scores the market
Every candidate vehicle ranked on true cost, safety and value retention.
03
Shortlist locked
The buyer commits to their shortlist before speaking to a dealer.
04
Super-Lead to you
Matched to your stock and sent to your CRM or inbox, ready to call.
Dealer FAQ
The questions dealers ask first.
What is a Super-Lead?
A buyer who has finished researching. You receive their verified budget, ranked vehicle matches, top priorities, trade-in, current car, location and purchase timeline — not a name and an email address. You also get deep buyer insights that help your sales team personalise the conversation and sell faster.
What does it cost?
Nothing to join and nothing per lead. You pay a small percentage on completed sales only, agreed with you before you receive a single lead.
Does it work with my CRM?
Yes. Super-Leads arrive by CRM integration or plain email, whichever your team already works from. No new software to learn.
Are these buyers actually qualified?
Buyers confirm their budget and finance readiness as part of the matching process. Anyone who can’t is not passed on as a Super-Lead.
Do I have to share my stock feed?
A stock feed lets us match buyers to vehicles you actually have. If you'd rather start without one, we match on make, model and segment instead.
Am I locked into a contract?
No minimum term and no exclusivity. Because you only pay on results, there is nothing to unwind if you decide to stop.
Become a Partner Dealer
Nothing to pay until a car sells.
Tell us about your dealership and we'll come back within two working days with your Super-Lead volume estimate and commercial terms.
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Roda-ai Ltd, London · partnership@roda-ai.com · © 2026